The history of Marsala is among the most amazing ones known today, not only
because it is a wine discovered as an accidental consequence by its
inventor, but also for the fact it is one of the greatest Italian wines. In
past times, Marsala has been capable of being compared and winning the challenge
against the wines considered at those times the best ones in the world. After up
and downs, today Marsala is living a new and shining life, where quality is
finally one of the main characteristics of this wine, while leaving back - and
hopefully forever - the errors and mistakes done by many producers for too many
years. In the course of the last twenty years, producers made considerable
efforts in order to finally give back to Marsala the dignity this great wine is
worth of, as well as paying higher attention on the vinification practices and
on quality. In fact, today we can say the famous Victory Wine, very
appreciated by admiral Horatio Nelson, is finally back.
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| A view of Florio Winery |
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The history of Marsala, despite it is now very popular, it is always worth to
remember, a history having among its protagonists Vincenzo Florio, the first
Italian to establish a winery dedicated to the production of this wine. History
tells in 1773, because of a storm, the English merchant John Woodhouse was
forced to land to the port of Marsala, instead to the one of Mazara del Vallo,
where he was sailing for his businesses. When he set his foot on land, he
entered a tavern in search of relief and relax and here he had the chance to try
the local wine. In fact they served him some perpetuum, the wine
traditionally produced at Marsala. Perpetuum - or perpetuo
(literally, perpetual) - was produced by filling the cask with the wine of the
latest harvesting and then drawn off according to need, the cask was then
refilled - which contained some of the wine of all the preceding vintages -
with new wine. A wine therefore undergoing a natural oxidation process according
to its progressive emptying and taking new life with the adding of the wine
from the new vintage.
Woodhouse found that wine particularly good, also because it reminded him the
famous wines of Madeira and Jerez, being very appreciated in his homeland. Being
a talented merchant, he decided to ship some of that wine to England while
hoping to start a flourishing commerce. As Woodhouse knew of the adverse
condition the wine is usually suffering in the holds of ships, he decided to add
some brandy to each cask in order to ensure a better keeping. Then Woodhouse
returned to England with his precious load and, when he arrived, he realized the
reinforced wine was become better than when he left Sicily: it was a
striking success. Woodhouse returned back to Sicily and established his winery
for the production of wine: in few years his Marsala wine became successful in
England and it soon become the wine mainly consumed in the ships of Her
Britannic Majesty's fleet. It is said Horatio Nelson - who particularly
appreciated Marsala - used to celebrate the victories in his battles with this
wine, and for this reason it was called victory wine.
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Carlo Casavecchia, Wine maker and
general manager of Cantine Florio | |
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At the beginning of the 1800s, two Englishmen, encouraged by the success of
Woodhouse, entered the history of Marsala: Benjamin Ingham and his nephew John
Whitaker who established Ingham winery near the one of Woodhouse. Thanks to
their work, the quality and the production of Marsala developed greatly. It will
be in 1832 the first Italian will enter the scene of Marsala. It was Vincenzo
Florio - skilled merchant from Bagnara Calabra, at those times successful
merchant of spices and descendant from one of the most prestigious and rich
Italian family of that time - who decided to establish his winery between the
ones of Woodhouse and Ingham. The contribution of Vincenzo Florio for the
development and the image of Marsala was remarkable. Thanks to this, Marsala
soon changed its image and from wine destined to the sailors of the English
fleet, it became a wine appreciated and looked for in the noble courts all over
Europe. The skill and the success of the Florio family and their wines seems to
be unstoppable and in 1904 they establish, together with other entrepreneurs of
Marsala, S.A.V.I (Società Anonima Vinicola Italiana, Anonymous Italian
Wine making Society) which in few years acquires the wineries of Woodhouse and
Ingham-Whitaker.
In 1924, because of the lack of male inheritors, the Florio family decides to
sell the winery of Marsala to Cinzano, another important family in the history
of Italian wine. In the course of the last world war, because of the bombing
raids of the allied aviation, Florio wineries were severely damaged, and the
restoration of the winery required a very long time, and only in 1984 the
restoration will be completed. In January 1998 the control of Florio winery
passes to ILLVA Saronno Holding, which in 1987 already owned the 50% of the
firm's shares, therefore beginning a new and important chapter of this
historical winery. Important and fundamental changes in the production and
commercial management are in fact introduced, by putting wine maker Carlo
Casavecchia in charge of the production management. Thanks to his competence and
skill, Carlo Casavecchia will give a fundamental contribution to the rebirth of
Marsala Florio - as well as to the qualitative image of Marsala in general - by
adopting scrupulous selections in every phase of production and by introducing
productive criteria of very high quality. The result of the Carlo Casavecchia's
and Florio's work are now indisputable: Marsala is today living again the
glorious events of its history and the Florio name is everywhere in the world
the synonym of quality Marsala.
The current production of Florio Winery is divided between excellent Marsala and
sweet wines, such as Malvasia delle Lipari, Passito di Pantelleria, Grecale and
Morsi di Luce, an excellent wine made from Moscato d'Alessandria, known in
Sicily as Zibibbo. Florio is currently producing five different styles of
Marsala: Marsala Superiore Vecchioflorio - an excellent value wine - Marsala
Superiore Riserva Targa, Marsala Vergine Terre Arse, the excellent Marsala
Vergine Baglio Florio and, the last born, Marsala Superiore Riserva Donna
Franca, a tribute to Donna Franca Florio, a prominent figure of belle
epoque, as well as woman of refined class and beauty. Marsala Superiore Riserva
Donna Franca is in fact the last magic created by wine maker Carlo Casavecchia,
result of years of researches and studies, which led to the creation of this
charming and smooth wine which will certainly be capable of satisfying the sense
of the most exacting enthusiasts. Donna Franca is in fact a Marsala Superiore
Riserva of indisputable class and elegance, a continuous discovery made of
aromas and emotions, the confirmation of the quality Marsala Florio has been
capable to prove in the course of its long and prestigious history.
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